January 15, 2025
v 1.2.8
The Sales HOLE
Welcome to the rest of your life…
over the years I’ve helped many startups, scale ups and publicly traded companies got to market and scale sales.
Whether it’s...
helping Y Combinator graduate & Series A company, Vue Storefront, go from $500k $ARR to over $3M in less than 18 months, or …
helping “scale up”, Magento, scale revenue fast before being acquired by Adobe for $2B…
or helping a seed company effectively communicate their unique value proposition with clarity to the market for the first time to go from zero to $1M in $ARR…
1 thing has become crystal clear in every successful growth story I’ve lived with founders…
…Value Drives Revenue.
Your job as a founder is to install the processes and people to go to market intelligently, so your company can predictably …
1. Create
2. Communicate
3. Compound
>>>Value.
Revenue is the market’s response to the value your business creates and communicates.
Our Virtuous Value Cycle ® is a proven system for founders to scale revenue predictably by reverse engineering valuable experiences for customers.
Until you have The VVC Go To Market machine installed in your business, you’ve yet to map the journey from your ideal customer’s POV.
…so of course you will struggle to hit your targets, or arrive at any level of predictability.
Scaling your company with the VVC will take you from chaos to order, so you can forecast and hit your targets predictably.
My mission and my promise to you as a founder in this group is to ensure you get your custom VVC mapped and installed — because I’ve validated this as the one unique mechanism that determines whether startups find PMF and grow fast...or die slow.
Let’s go to market together !